Shop Critical Things

Explore our range of Critical Things – recycled plastic furniture, homewares, games and more, made right here in Auckland. They’re uniquely beautiful and functional yet good for the planet and people too. With a sleek marble-look, they’re durable, easy to clean and easy on the eye.

About Critical

Critical was founded in Mt Roskill, Auckland in 2013. We’re a social enterprise focused on achieving environmental sustainability through waste reduction and creating local employment opportunities.


Our prototype plastic upcycling technology and process transforms plastic waste into beautifully functional objects of desire.


Every bit of plastic ever created still exists today – whether it’s floating in our oceans or hanging out in landfill.

250,000 tonnes

Imagine Wellington’s Cake Tin filled with plastic waste: that’s how much is thrown into landfill in New Zealand every single year.


Although plastics only account for 8% of our waste by weight, it takes up to 20% of our waste by volume.


Rants about New Zealand’s waste plastic problem, articles about smart technology, recycling and circular design, videos about us and what we’re up to, photos of our latest designs – you’ll find it all on our blog.

Contact Us

If you want to learn more about our products, find out how we can help you reach your sustainability and environmental goals, or just want to have a chat about the awesomeness of the circular economy, we’d love to hear from you.


Fill out the form, give us a ring or send us a pigeon  – talk soon!